Digital Advertising

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advertising florida

The Advertising Industry Has a Problem: People Hate Ads

News provided by: NY Times In the predigital days, advertising agencies were ruled by swaggering creative directors who gorged on lavish client contracts and sometimes created campaigns that set the cultural agenda and captivated the public. Nearly every piece of that equation has changed. Agencies are better informed than ever before about consumers, having amassed[...]
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programmatic advertising florida

Three trends shaping programmatic advertising

News provided by: Ecoconsultancy In the ten years since the dawn of programmatic, the industry has seen exponential growth, alongside constant change and complexity. With programmatic now fully implemented into most media strategies, new practices and trends are shaping the industry. Personalization Programmatic customization is now common practice, allowing teams to improve performance and provide[...]
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digital advertising florida

Digital advertising in 2019 to surpass print, TV for the first time

News provided by: Washington Post This year, the money spent on digital advertising in the United States will surpass that spent on traditional ads for the first time, according to forecasts by eMarketer, representing a landmark inversion of how advertisers budget their resources and highlighting the rise of digital media as platforms seek consumers’ attention.[...]
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