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How Artificial Intelligence is Changing the Landscape of Digital Marketing

News provided by: Artificial Intelligence (AI) is no longer the next big thing, it is now a big thing now in digital marketing. All digital marketing operations are now affected by AI-powered tools. From startups to large firms are opting for AI-powered digital marketing tools to enhance campaign planning & decision making. AI-based tools[...]
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instagram marketing for business

The State of Instagram Marketing 2019

News provided by: Social Media Today Instagram is the social media platform of the moment. The Facebook-owned visual platform now boasts over a billion active users, and it’s continued to diversify its offerings beyond its digital photo album roots, incorporating more video (IGTV), more creative content options (Stories) and expanded messaging tools for direct communication.[...]
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calibra app facebook marketing

Facebook’s digital wallet Calibra: What it could mean for marketers

News provided by: Marketing Land The company plans to launch a digital wallet in 2020, setting the stage for global e-commerce opportunities. Facebook announced it is launching a financial subsidiary in 2020 called Calibra that will include a digital wallet offered as a standalone app and built into Messenger and WhatsApp. The digital wallet will[...]
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Digital Advertising - Latest Technology

How VR is revolutionizing digital marketing

News provided by: Innovation Enterprise The VR market is set to reach more than $190bn by 2022, and this presents an excellent opportunity for marketers to re-engage their consumer base There are relatively few true innovations in advertising, and while experts constantly strive to develop something new to engage their audience, it appears that next[...]
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digital marketing services - southwest florida

Wilson Creative Group in Naples launches Sprickit Digital to expand its menu of services

Appears in: Business Observer An established marketing agency in Naples has launched a new digital marketing firm, Sprickit Digital, expanding its business model to offer clients digital marketing technology. The firm, Wilson Creative Group, founded Sprickit Digital to provide programmatic advertising, website design, email marketing, content marketing, storytelling, social media management services, search engine optimization[...]
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Instagram Launches ‘Checkout on Instagram’ to Facilitate In-App Shopping

News provided by: Social Media Today It’s happening. After edging towards e-commerce for some time, and evolving its various tools to better facilitate on-platform shopping, Instagram is now taking the next step with the introduction of a new checkout option in the app. The new process takes Instagram’s ‘Shopping Tags’ to the next level –[...]
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digital marketing agency

Sprickit Digital Agency Launches

Sprickit Digital, a new digital marketing agency, has launched in Naples, Florida. The new digital marketing agency offers its clients digital marketing technology integrated into a proven foundation of strategy, creativity and results. This integration also involves a keen understanding of consumer motivations and behaviors. The digital marketing agency offers programmatic advertising, website design, email[...]
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