Digital Marketing Strategy

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How To Get The Most ROI On Your Digital Marketing Efforts

News provided by: CRN Businesses who market themselves to clients instead of focusing on the business outcomes those clients are looking for risk wasting their marketing resources and finding themselves with a shortage of potential clients. That’s the word from Marc-Andre Fontaine, vice president of sales and marketing at SherWeb, a Quebec-based provider of digital[...]
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Why Utilizing Data In Your Digital Marketing Strategy Is So Essential

News provided by: Forbes In today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By utilizing past data and predictive analytics, businesses can now generate better return on investment (ROI) and provide insights that can lead to effective business[...]
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Why Local Businesses Will Need Websites More than Ever in 2019

News provided by: Moz 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. …but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former[...]
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Digital Advertising - Latest Technology

How VR is revolutionizing digital marketing

News provided by: Innovation Enterprise The VR market is set to reach more than $190bn by 2022, and this presents an excellent opportunity for marketers to re-engage their consumer base There are relatively few true innovations in advertising, and while experts constantly strive to develop something new to engage their audience, it appears that next[...]
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Building and Sustaining a Brand Balance Sheet: How the Best Global Brands Win

News provided by: Money Inc When looking at a successful business, it’s intuitive to think about its balance sheet. Investors pay attention to cash flow, valuation, profit and a host of other metrics to understand the overall health of the company. This quantitative approach is absolutely crucial, but it only tells one side of the[...]
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