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Facebook Removing Relevance Score, Replacing with 3 New Metrics

News provided by: E·boost Consulting On April 30 2019, Facebook will remove the all-important Relevance Score from its advertising platform. Should we all freak out!? No! Here’s the exact text from Facebook’s announcement about the change: “We’re replacing the Relevance Score metric and replacing that with a new set of ad relevance diagnostics that are[...]
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Sass as a Strategy: How Netflix’s Twitter Became Just as Entertaining as Its Shows and Movies

News provided by: Fortune Netflix’s social media presence takes on a sassy persona that’s unique for most streaming companies. Sass is nothing new on social media. It’s hard to scroll down even the tamest of Twitter feeds without finding some tongue-in-cheek or envelope-pushing comment. But when it comes to corporate accounts, it’s a bit less[...]
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Instagram Launches ‘Checkout on Instagram’ to Facilitate In-App Shopping

News provided by: Social Media Today It’s happening. After edging towards e-commerce for some time, and evolving its various tools to better facilitate on-platform shopping, Instagram is now taking the next step with the introduction of a new checkout option in the app. The new process takes Instagram’s ‘Shopping Tags’ to the next level –[...]
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Facebook plans new products as Instagram Stories hits 500M users/day

News provided by: TechCrunch Roughly half of Instagram’s 1 billion users now use Instagram Stories every day. That 500 million daily user count is up from 400 million in June 2018. 2 million advertisers are now buying Stories ads across Facebook’s properties. CEO Mark Zuckerberg called Stories the last big game-changing feature from Facebook, but[...]
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