Smart content refers to personalized content that is designed to meet a consumer’s needs. This could be anything from adding the consumer’s name to an email to personalizing a call-to-action, depending on where the consumer is in the buying cycle.
We make it look easy, but here is some of the jargon from our world, in case you want to sound smart at your next SEO party.
SOCIAL COMMERCE
Social Commerce is an online marketing strategy that uses established social media networks to drive sales for a business. It is done through social interaction and user contribution. Essentially, brand-building using social media.