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The Advertising Industry Has a Problem: People Hate Ads

News provided by: NY Times In the predigital days, advertising agencies were ruled by swaggering creative directors who gorged on...
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Instagram Likes Could be Disappearing

by Delaney Carroll As early as this week Instagram may begin hiding likes from people’s posts. This is something Instagram...
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Digital advertising revenue jumps to new high

News provided by: Talk Business & Politics U.S. digital advertising revenues reached $57.9 billion during the first six months of...
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Why Facebook dominates in digital advertising

News provided by: Fox Business Facebook’s user base is aging, but that isn’t hurting the social media giant when it...
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Why Utilizing Data In Your Digital Marketing Strategy Is So Essential

News provided by: Forbes In today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential...
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How Artificial Intelligence is Changing the Landscape of Digital Marketing

News provided by: Entrepreneur.com Artificial Intelligence (AI) is no longer the next big thing, it is now a big thing...
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How marketers can prepare for the rise of ‘hyperpersonalisation’

News provided by: Marketing Tech News If you’ve ever noticed an email from a brand addressed directly to you or...
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The State of Instagram Marketing 2019

News provided by: Social Media Today Instagram is the social media platform of the moment. The Facebook-owned visual platform now...
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Facebook’s digital wallet Calibra: What it could mean for marketers

News provided by: Marketing Land The company plans to launch a digital wallet in 2020, setting the stage for global...
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Effective Digital Marketing Trends

News provided by: TheFrisky Digital marketing in 2019 has already been a roller coaster ride for many agencies providing SEO...
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Facebook’s Digging for News

by Delaney Carroll, Wilson Creative Group It was just another day of scrolling through Facebook when I noticed a local...
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Why Local Businesses Will Need Websites More than Ever in 2019

News provided by: Moz 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for...
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Marketing in the Third Dimension

News provided by: Entrepreneur Ads have been two dimensional for a very long time. Whatever ad you see on TV,...
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Facebook Removing Relevance Score, Replacing with 3 New Metrics

News provided by: E·boost Consulting On April 30 2019, Facebook will remove the all-important Relevance Score from its advertising platform....
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Sass as a Strategy: How Netflix’s Twitter Became Just as Entertaining as Its Shows and Movies

News provided by: Fortune Netflix’s social media presence takes on a sassy persona that’s unique for most streaming companies. Sass...
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Web design trends for 2019

News provided by: AZ Big Media A recent study shows that 97% of consumers research their purchases online before they...
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How VR is revolutionizing digital marketing

News provided by: Innovation Enterprise The VR market is set to reach more than $190bn by 2022, and this presents...
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Building and Sustaining a Brand Balance Sheet: How the Best Global Brands Win

News provided by: Money Inc When looking at a successful business, it’s intuitive to think about its balance sheet. Investors...
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Wilson Creative Group in Naples launches Sprickit Digital to expand its menu of services

Appears in: Business Observer An established marketing agency in Naples has launched a new digital marketing firm, Sprickit Digital, expanding...
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Instagram Launches ‘Checkout on Instagram’ to Facilitate In-App Shopping

News provided by: Social Media Today It’s happening. After edging towards e-commerce for some time, and evolving its various tools...
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Sprickit Digital Agency Launches

Sprickit Digital, a new digital marketing agency, has launched in Naples, Florida. The new digital marketing agency offers its clients...
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Only 36% of Small Businesses Have an SEO Strategy in 2019

News provided by: PR Newswire More small businesses with SEO strategies are incorporating PPC advertising (60%) to compete for decreasing...
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Small Business Advertising in 2019

News provided by: Marketing Tech Exploring the state of small business advertising in 2019: Tangible trends without the ‘millennial’ hook...
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Three trends shaping programmatic advertising

News provided by: Ecoconsultancy In the ten years since the dawn of programmatic, the industry has seen exponential growth, alongside...
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Facebook plans new products as Instagram Stories hits 500M users/day

News provided by: TechCrunch Roughly half of Instagram’s 1 billion users now use Instagram Stories every day. That 500 million...
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Digital advertising in 2019 to surpass print, TV for the first time

News provided by: Washington Post This year, the money spent on digital advertising in the United States will surpass that...
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Small Businesses Will Increase Their Digital Marketing Spend in 2019

News provided by: PR Newswire Most small businesses (63%) will increase their investment in social media, indicating small businesses view...
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Engagement—It’s not just a buzzword!

In a few short years, social media transformed from the frontier of marketing to a necessary tool for the success...
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