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Why Utilizing Data In Your Digital Marketing Strategy Is So Essential

News provided by: Forbes In today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By utilizing past data and predictive analytics, businesses can now generate better return on investment (ROI) and provide insights that can lead to effective business[...]
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How Artificial Intelligence is Changing the Landscape of Digital Marketing

News provided by: Artificial Intelligence (AI) is no longer the next big thing, it is now a big thing now in digital marketing. All digital marketing operations are now affected by AI-powered tools. From startups to large firms are opting for AI-powered digital marketing tools to enhance campaign planning & decision making. AI-based tools[...]
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social media marketing - southwest florida

Sass as a Strategy: How Netflix’s Twitter Became Just as Entertaining as Its Shows and Movies

News provided by: Fortune Netflix’s social media presence takes on a sassy persona that’s unique for most streaming companies. Sass is nothing new on social media. It’s hard to scroll down even the tamest of Twitter feeds without finding some tongue-in-cheek or envelope-pushing comment. But when it comes to corporate accounts, it’s a bit less[...]
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Digital advertising in 2019 to surpass print, TV for the first time

News provided by: Washington Post This year, the money spent on digital advertising in the United States will surpass that spent on traditional ads for the first time, according to forecasts by eMarketer, representing a landmark inversion of how advertisers budget their resources and highlighting the rise of digital media as platforms seek consumers’ attention.[...]
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Small Businesses Will Increase Their Digital Marketing Spend in 2019

News provided by: PR Newswire Most small businesses (63%) will increase their investment in social media, indicating small businesses view social media marketing as a high return digital marketing channel that expands their brand and secures customers, a new survey finds. It’s nearly unanimous among small businesses: Invest more in digital media with an emphasis[...]
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