digital marketing Archives - Sprickit Digital

Why Utilizing Data In Your Digital Marketing Strategy Is So Essential

News provided by: Forbes In today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By utilizing past data and predictive analytics, businesses can now generate better return on investment (ROI) and provide insights that can lead to effective business[...]

artificial-intelligence-and_digital_marketing

in Digital Marketing News

How Artificial Intelligence is Changing the Landscape of Digital Marketing

News provided by: Entrepreneur.com Artificial Intelligence (AI) is no longer the next big thing, it is now a big thing now in digital marketing. All digital marketing operations are now affected by AI-powered tools. From startups to large firms are opting for AI-powered digital marketing tools to enhance campaign planning & decision making. AI-based tools[...]

in Digital Advertising

How marketers can prepare for the rise of ‘hyperpersonalisation’

News provided by: Marketing Tech News If you’ve ever noticed an email from a brand addressed directly to you or based on your prior purchases, then you’ll be familiar with marketing personalisation. This was an early broad approach, and we have seen personalisation evolve as organisations have brought new types of data into the mix,[...]

in Digital Marketing Strategy

Building and Sustaining a Brand Balance Sheet: How the Best Global Brands Win

News provided by: Money Inc When looking at a successful business, it’s intuitive to think about its balance sheet. Investors pay attention to cash flow, valuation, profit and a host of other metrics to understand the overall health of the company. This quantitative approach is absolutely crucial, but it only tells one side of the[...]

digital marketing services - southwest florida

in Digital Marketing News

Wilson Creative Group in Naples launches Sprickit Digital to expand its menu of services

Appears in: Business Observer An established marketing agency in Naples has launched a new digital marketing firm, Sprickit Digital, expanding its business model to offer clients digital marketing technology. The firm, Wilson Creative Group, founded Sprickit Digital to provide programmatic advertising, website design, email marketing, content marketing, storytelling, social media management services, search engine optimization[...]