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Why Utilizing Data In Your Digital Marketing Strategy Is So Essential

News provided by: Forbes In today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By utilizing past data and predictive analytics, businesses can now generate better return on investment (ROI) and provide insights that can lead to effective business[...]
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How Artificial Intelligence is Changing the Landscape of Digital Marketing

News provided by: Artificial Intelligence (AI) is no longer the next big thing, it is now a big thing now in digital marketing. All digital marketing operations are now affected by AI-powered tools. From startups to large firms are opting for AI-powered digital marketing tools to enhance campaign planning & decision making. AI-based tools[...]
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The State of Instagram Marketing 2019

News provided by: Social Media Today Instagram is the social media platform of the moment. The Facebook-owned visual platform now boasts over a billion active users, and it’s continued to diversify its offerings beyond its digital photo album roots, incorporating more video (IGTV), more creative content options (Stories) and expanded messaging tools for direct communication.[...]
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Facebook’s digital wallet Calibra: What it could mean for marketers

News provided by: Marketing Land The company plans to launch a digital wallet in 2020, setting the stage for global e-commerce opportunities. Facebook announced it is launching a financial subsidiary in 2020 called Calibra that will include a digital wallet offered as a standalone app and built into Messenger and WhatsApp. The digital wallet will[...]
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Building and Sustaining a Brand Balance Sheet: How the Best Global Brands Win

News provided by: Money Inc When looking at a successful business, it’s intuitive to think about its balance sheet. Investors pay attention to cash flow, valuation, profit and a host of other metrics to understand the overall health of the company. This quantitative approach is absolutely crucial, but it only tells one side of the[...]
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Wilson Creative Group in Naples launches Sprickit Digital to expand its menu of services

Appears in: Business Observer An established marketing agency in Naples has launched a new digital marketing firm, Sprickit Digital, expanding its business model to offer clients digital marketing technology. The firm, Wilson Creative Group, founded Sprickit Digital to provide programmatic advertising, website design, email marketing, content marketing, storytelling, social media management services, search engine optimization[...]
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