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How To Get The Most ROI On Your Digital Marketing Efforts

News provided by: CRN Businesses who market themselves to clients instead of focusing on the business outcomes those clients are looking for risk wasting their marketing resources and finding themselves with a shortage of potential clients. That’s the word from Marc-Andre Fontaine, vice president of sales and marketing at SherWeb, a Quebec-based provider of digital[...]
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Facebook plans new products as Instagram Stories hits 500M users/day

News provided by: TechCrunch Roughly half of Instagram’s 1 billion users now use Instagram Stories every day. That 500 million daily user count is up from 400 million in June 2018. 2 million advertisers are now buying Stories ads across Facebook’s properties. CEO Mark Zuckerberg called Stories the last big game-changing feature from Facebook, but[...]
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Digital advertising in 2019 to surpass print, TV for the first time

News provided by: Washington Post This year, the money spent on digital advertising in the United States will surpass that spent on traditional ads for the first time, according to forecasts by eMarketer, representing a landmark inversion of how advertisers budget their resources and highlighting the rise of digital media as platforms seek consumers’ attention.[...]
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