social media agency naples florida Archives

by Delaney Carroll, Wilson Creative Group It was just another day of scrolling through Facebook when I noticed a local news headline integrated into my feed. I’d always seen national and world news headlines, but local to Naples, Florida? That was a new one. So, the social media coordinator side of me decided to do[...]

in Social Media Strategy

Facebook Removing Relevance Score, Replacing with 3 New Metrics

by our Digital Marketing Team
on May 14, 2019

News provided by: E·boost Consulting On April 30 2019, Facebook will remove the all-important Relevance Score from its advertising platform. Should we all freak out!? No! Here’s the exact text from Facebook’s announcement about the change: “We’re replacing the Relevance Score metric and replacing that with a new set of ad relevance diagnostics that are[...]

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Facebook’s Digging for News

Facebook Removing Relevance Score, Replacing with 3 New Metrics